Nanosys’ technology allows triple the color reproduction on LCD screens by optimizing their backlighting. This is achieved by means of a thin film applied with quantum dots, the quantum dot enhancement film (QDEF), which is integrated into the display. Hartlove brought two iPads to show Scoble. One of them contained Nanosys’ technology.

“Now by taking a very good quality of green, and mixing it with a very good quality of red, and a very good quality of blue, we can make a unique red, green, blue backlight system, which effectively is white light," said Hartlove. "But it's very pure white light specifically designed for the display. So the color saturation that comes out and your ability to accurately render colors [are] tremendously improved." According to Hartlove, cinema-standard colors should be possible on the displays.

Scoble was impressed after seeing a comparison of the picture quality of the two iPads, and hopes that Nanosys’ technology will be incorporated in the new iPad 3. Nanosys intends to launch its technology in a tablet PC in the fourth quarter. One major advantage of the QDEF is that it can be easily manufactured and easily integrated into the manufacturing processes. It can be manufactured on an industrial scale using the roll-to-roll method. So it is hardly surprising that mass production is already in the planning stage.

Read "The Economist" report >> and watch Jason Hartlove’s interview with Robert Scoble here >>

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